Studies and analysis
The analysis for each good of product in relationship with the supply and demand, as well as the product placement in a market that contains identical or similar products, amounts to a labor-intensive process, yet one that is essential for the overall activity and the economic-financial outcomes of an enterprise. In order to achieve optimal results it is strongly recommended that the following studies and analyses are completed:
Case study Needed for all goods and products that is analyzed from a sales-acquisition perspective.
The case study provides essential data related to the product placement that reflects the specific properties of the goods in relationship with similar products
Identify of the ‘strong’ and ‘weak’ points in SWOT analysis for establishing the course of action or its needed corrections.
Cost-benefit analysis The cost-benefit analysis represents an essential tool to be used in the decision-making process of resource allocation, especially when the goods are characterized by a long manufacturing or sales process.
This analysis allows for informative evaluations for the cost of product acquisition:
-financial pricing,
-additional commercial fees,
-storage fees,
-handling fees,
-shipping fees, etc.
While some of the benefits are quantifiable (profits, reducing losses), there could exist some others that are less amenable to such quantifications (e. g. market reaction, out-of-season effects, etc)
We strive to find solutions for variations (increases) in the marketing costs (sales-acquisition fees) both at the individual component level as well as overall, and aim to maintain the annual incomes at the predicted level (or increase them?)
We seek solutions to keep in check variations in income (decreases, losses) by maintaining constant levels for the predicted associated costs.
When possible, we attempt to maximize profits by simultaneously modifying the commercial activity costs as well as the annual income.
